Company Background
Dankha is a premier provider of wrought iron products, specializing in the design, supply, and installation of custom ironwork. Operating from a state-of-the-art manufacturing space and showroom in Botany, Sydney, Dankha has been a trusted name in the industry for decades.
Keyword Strategy: Targeting the Right Audience
Our campaign focused on identifying and targeting high-traffic, business-relevant keywords to enhance Dankha’s online visibility:
This strategy ensured we attracted not only more visitors but also the right customers actively searching for Dankha’s products and services.
The Campaign: Step-by-Step Process
01.
Website Redesign and Audit
We began by changing the domain and redesigning Dankha's website to enhance usability, modernize its appearance, and ensure alignment with their brand. Following the redesign, a comprehensive SEO audit was conducted to identify areas for improvement, including technical errors, content gaps, and structural inefficiencies.
02.
Keyword Research and Content Creation
Based on our targeted keywords, we developed optimized content tailored to attract search engines and resonate with potential customers. New pages and blog posts highlighted Dankha’s expertise and showcased their stunning wrought iron designs.
03.
On-Page and Off-Page Optimization
On-Page SEO: Optimized meta tags, headers, and internal linking to align with our keyword strategy.
Off-Page SEO: Built high-quality backlinks from authoritative websites to boost Dankha’s domain authority and improve rankings.
04.
Technical SEO Enhancements
We addressed critical technical aspects, including improving site speed, ensuring mobile responsiveness, and implementing schema markup for better indexing by search engines.
The Results
Dankha’s online presence now embodies their industry-leading expertise, solidifying their position as a top contender in the wrought iron products sector.
Page 1 Rankings:
The website ranked on the first page of Google for multiple high-priority keywords, including Wrought Iron Gates, Wrought Iron Railing, Wrought Iron Design Sydney, Rustic Iron Design NSW, Blacksmiths Near Me, Wrought Iron Fencing, Wrought Iron Balustrades, and Wrought Iron Security Doors.
Increased Organic Traffic
The website has received 524 clicks over the past 90 days.
Conclusion:
This case study highlights how a strategic approach to SEO can drastically improve a business’s online performance. Through careful planning, execution, and optimization, Dankha’s website saw a substantial increase in rankings, traffic, and conversions.
Whether you’re aiming to increase brand visibility or achieve first-page rankings on Google, our proven SEO strategies deliver tangible results. Let’s work together to transform your digital presence.